Excerpts of Richard’s City AM columns. As he has been too busy to continue, these are now all archived here as blog posts
Posted on July 16, 2013 | in Confessions of a Serial Entrepreneur | by Richard
As I sat in my apartment in Monaco and opened the package, my excitement quickly turned to disappointment. Friends were visiting and they were unanimous. “That’s not a painting, that’s a print!” someone said, with nods of agreement all around, and some pitied glances were directed my way. I was very confused. The work of art was expensive and I had bought it unseen through a reputable and knowledgeable dealer. I looked closely and there were no visible brush strokes or blobs of paint. “I’m sure it’s a painting. Well, it was supposed to be.” Time to call the dealer. “Err, hi mate. I must have made a mistake; I thought I was buying a painting, not a print.” “Yes, don’t worry Richard. It is a painting. It’s acrylic and ink, and so looks very flat.” “But no one will give it a second look. Surely it would be better to buy a cheap print that looks like a painting, rather than an expensive painting that looks like a print?” But he assured me that it was an exciting piece of art that would also be a good investment. I hoped so, because I didn’t particularly like it anyway. It is basically a sign saying “The End” and I didn’t think it was very profound, even if the artist, Ed Ruscha, was world-renowned. Indeed, soon later another friend, who fancies somewhat as an expert, urged me to sell it. “Just try to get your money back if you can, Richard. It’s nothing special. Even I could have done that.”
So faced with conflicting advice, I tried to art-educate myself. I knew that historically, before photography, portraits were important and technical ability was paramount. But why did that change, so that even say, “something a child could have scribbled” could become valuable?
This led me to the story of Marcel Duchamp. In 1917, he submitted a work to the Society of Independent Artists exhibit in New York. It was a urinal, and he called it the “Fountain”. Despite being open-minded and exhibiting a huge number of other works, the Society refused to display it, insisting it was not art. A rather bad call – the Fountain achieved notoriety and a few years ago was voted as the most influential piece of modern art ever! Duchamp had for the first time redefined a “readymade” object as something oddly beautiful in its own right, and in doing so redefined conventional ideas about art. Technical expertise required? Zero. Brilliance? In abundance. He invented a genre and made us think. Tracey Emin’s unmade dirty bed and Damien Hirst’s pills in a box might annoy some people who “could have done that”, but they too forged new frontiers.
With this newfound respect for the creative process, I kept my painting that looks like a print, and have grown to love it. So has the market; it has soared in value. And Duchamp? Eventually he gave up art to play chess, and became one of the best in the world. He believed that the real beauty lay on the chessboard. Perhaps his wife didn’t agree. She tried to stop him – by gluing his chess pieces to the board! Hmmm, I wonder if Marcel thought that that was art.
By Gerald Thomas
Patiently waiting for your new post Richard. Best wishes
By Are Terjesen
By GarryS
Audrey de Witte
The art world is a mystery to me. However, I do like photography and dabble a bit in it, just for fun and interest (my brother is much better, he wins stuff!)
When it comes to art, I usually go with what I like, therefore I will never make a fortune in that field. But then the few pieces I do have give me joy, which is what counts for me.
When I was at a Conference/Intensive earlier this year in Adelaide I went to the Turner exhibition (which is touring Australia this year) in an endeavour to get myself more acquainted with some of the ‘masters’. It was an experience and I actually enjoyed it. However, the mystery of the art world still remains.
As for where beauty lies? Well that is all subjective.
August 9, 2013 at 2:40 am
Miguel
They very very well (and that’s why is called “modern”) depict a moment in time.
(I can see someone going to DD’D trying to commercialize that for pets … )
Thanks for putting them together.
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August 26, 2014 at 10:36 pm
Linda Meecham
Can I suggest you take a look at the work of Frank To. His work is becoming increasingly collectable and he as an artist, well known. Here is a link to his web site. I think you will find his work interesting.. he only sells originals http://www.franktofineart.com/
February 16, 2015 at 10:33 am
Gerald Thomas
Would love to discuss patentability issues with you. Can be contacted through my email. Looking forward to a chat and guidance I have a degree in applied science from Monash and I am an electrical engineer which means I have done my due diligence on these inventions and I am wanting to harness the ideas for my own edification and somewhere I know that these inventions (using solar energy)will be dealt with appropriately
April 2, 2016 at 11:36 am